Doing-the-right-thing x doing-it-right x selling-it-the-right-way = success
Last night I had quite a few interesting conversations with the guys behind Zemanta and some other start-ups. Many discussions were very much connected to a recent post by my friend Dusan, Zemanta’s...
View ArticleValue proposition frameworks should be forbidden in the office
Crafting a value proposition, a positioning statement or a tagline is so hard. You need to capture your offering’s features, benefits, competitive advantages in one sentence. If you’ve read some good...
View ArticleWhen should an established company act like a start-up?
The theory goes that one of the biggest differences between an established company and a start-up is that the existing company already knows the market. It also knows what products and features to...
View ArticleWho cares about your product
Who cares about your product! I don’t want to sound harsh, though I will. The answer is most probably: Nobody. Nobody cares about your great company, about your great product or service. People care...
View ArticleAre you busy or do you deliver value?
What would the Japanese karate master that I write about in this post say about the start-up hype? What would he say about a startup that raised $20M or $40M venture capital? What would he think about...
View ArticleFailing to focus on customers is focusing on failure
»F… marketing. Especially at this stage« was a response on twitter by a CEO of start-up after somebody noted a »bug« on their website. Such attitude is way too common with tech start-ups. Not with all...
View ArticleDo you need venture capital?
Here’s a very common pattern with startups: They’ve got this great innovative ground breaking idea: “It’s social [collaboration].” Replace collaboration with anything that comes to mind. Social...
View ArticleSeth Godin, David Packard and Todd Sawicki agree: don’t let a marketer do...
Todd Sawicki – Ignite Seattle 9 (Photo credit: Randy Stewart) Yesterday I had two very different conversations on the topic of marketing. In the evening I had the honour of meeting Todd Sawicki who...
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