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Doing-the-right-thing x doing-it-right x selling-it-the-right-way = success

Last night I had quite a few interesting conversations with the guys behind Zemanta and some other start-ups. Many discussions were very much connected to a recent post by my friend Dusan, Zemanta’s...

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Value proposition frameworks should be forbidden in the office

Crafting a value proposition, a positioning statement or a tagline is so hard. You need to capture your offering’s features, benefits, competitive advantages in one sentence. If you’ve read some good...

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When should an established company act like a start-up?

The theory goes that one of the biggest differences between an established company and a start-up is that the existing company already knows the market. It also knows what products and features to...

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Who cares about your product

Who cares about your product! I don’t want to sound harsh, though I will. The answer is most probably: Nobody. Nobody cares about your great company, about your great product or service. People care...

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Are you busy or do you deliver value?

What would the Japanese karate master that I write about in this post say about the start-up hype? What would he say about a startup that raised $20M or $40M venture capital? What would he think about...

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Failing to focus on customers is focusing on failure

»F… marketing. Especially at this stage« was a response on twitter by a CEO of start-up after somebody noted a »bug« on their website. Such attitude is way too common with tech start-ups. Not with all...

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Do you need venture capital?

Here’s a very common pattern with startups: They’ve got this great innovative ground breaking idea: “It’s social [collaboration].” Replace collaboration with anything that comes to mind. Social...

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Seth Godin, David Packard and Todd Sawicki agree: don’t let a marketer do...

Todd Sawicki – Ignite Seattle 9 (Photo credit: Randy Stewart) Yesterday I had two very different conversations on the topic of marketing. In the evening I had the honour of meeting Todd Sawicki who...

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